What’s in store for the construction industry? How will OEMs and rental companies adapt to better serve their customers? How are customer needs changing? And in the face of a global pandemic – what does recovery look like? Who will emerge stronger, and how will they do it?
Global telematics provider ZTR predicts that connectivity and technology adoption will play a key role. However, no one predicted the onset of COVID-19 and the degree to which the pandemic would impact the industry. But in many ways, it catapulted us forward. Here’s what we predict for 2021:
1. TOUCHLESS SERVICES WILL DRAMATICALLY INCREASE.
2. OEMS WILL SHIFT FROM SELLING TECHNOLOGY TO UNLOCKING AND PROVIDING VALUABLE SERVICES.
3. DATA BROKERAGE, PARTNERSHIPS, AND APIS WILL RULE.
4. SUSTAINABILITY WILL BECOME A CRUCIAL TREND.
5. ONLY THE STRONG WILL SURVIVE.
WHAT IT ALL MEANS
Technology users in construction environments will see it’s no longer enough to focus solely on the basics, like run hours and location. Enhanced machine data and machine control is driving the future of the industrial IoT. The industry is going beyond simple monitoring and moving faster towards configuration and control, not only to understand what’s happening, but to control it, predict it, and serve customers with remote or hands-off protocols. Those who emerge stronger will do so by recognizing that the importance of technology isn’t just about a tangible product or device, it’s what you do with it that sets you apart.
Post time: Jan-27-2021
